Mistress Keyhole Spray
M-for-mistress
Not-married-with-stick
Not-married-w
We-are-not
We-are-not-w
Ring-stick Wave Wave Wave Wave Wave Wave Wave Wave Wave
Married-w
Pedal Pedal Star-back Star-back Wheel Wheel Body Basket Star Star Pedal Pedal
Business-w Rocket
Partners-m
Flag-stick-shadow Flag-stick
Rocket-landing-shadow
Rocket-landing Rocket-landing-with-shadow
Mistress
  • Second_column_thumb_jag_meetthetable
  • Mis_playboy_520_r2
    Expand Playboy

    Playboy is in bed with Mistress. Stay tuned.

  • Second_column_thumb_callout_hw_episodic_520
  • Second_column_thumb_callout_2ksports_520x363_v2
    • Second_column_thumb_2k_wk_725
    • Second_column_thumb_2k_wk6_725
    • Second_column_thumb_2k_wk5_725
    Expand 2k sports

    Prolific New York-based street artist WK Interact’s cover treatments.

    • Press_nyt_520x272
    • Second_column_thumb_press_nyt_hwtf-02
    • Second_column_thumb_press_nyt_hwtf-03
    Expand Press hot wheels
    • 2kplay_main_520.2
    • 2kplay_fbgate-520
    • 2kplay_fbpage1-520
    • 2kplay_fbpage2-520
    Expand 2k play

    Digital interactive campaign as part of 2K Play’s Nicktoons MLB Launch. The campaign compromised of paid media, rich media, a microsite, and a Facebook page that generated 700,000 interactions in the first three weeks.

    • 2ksports-guy2_520
    • 2ksports-guy1_520
    Expand 2k sports

    Character development as part of a brand identity project for 2K Sports.

  • Second_column_thumb_callout_pkking_520x437_v2
  • Pk_billboard_natural_520-1
    Expand papaya king

    The billboard that alerted Los Angeles that the King was coming to town.

    • Pk_truck_color_520-1
    • Pk_truck_color_520-2
    • Pk_truck_color_520-3
    Expand papaya king

    The truck that caused a social and media frenzy giving away free dogs to New Yorkers, counting down the days to the restaurant’s grand opening, and encouraging patrons to write their own headlines.

    • Otwoglogo_520x400
    • Craft1_520
    • Craft2_520
    • Craft3_520
    • Craft4_520
    Expand red bull

    Some examples of consumer-designed Flugtag crafts stemming from the social app which was part of the digital campaign promoting the TV series.

    • Thw_yellowhelmet_520
    • Thw_bluehelmet_520
    • Thw_greenhelmet_520
    • Thw_redhelmet_520
    Expand hot wheels

    Original concept by Mistress. Helmet created by Troy Lee Designs.

    • Hdblogo_520-1
    • Hdb_aprontag_520_2
    • Hdb_cards_520_2
    • Hdb-sitelaptop_520
    • Hdb-ad_520-1
    • Hdb-ad_520-2
    • Hdb-ad_520-3
    • Butterflypattern_520-1
    • Hdb_pattern_520
    Expand hd buttercup

    Design elements from the rebranding and redesign of LA’s largest furniture store.

    • Vitacoco1_520
    • Vitacoco2_520
    • Vitacoco3_520
    • Vitacoco4_520
    • Vitacoco5_520
    Expand vita coco

    Design elements for Vita Coco launch. Coco Head gave the brand a voice and a personality that lived up to Mistress’s brand line of ‘Nuts For Life’. In a market where the competition was earnest, conservative and niche, Coco Head took coconut water to the masses and educated consumers along the way. The result was endorsements by Madonna, Matthew McConaughey and Demi Moore and a majority share of the coconut water market that continues to this day.

  • Second_column_thumb_callout_gladstones_520x346_v2
    • Gla-web_520-2
    • Gla-web_520-3
    • Gla-web_520-4
    • Gla-web_520-5
    • Gla-web_520-6
    • Gla-web_520-1
    Expand gladstones

    Mistress’s re-positioning of Gladstone’s as a quintessential Southern Californian landmark included a redesign of every part of the restaurant, inside and out. Even the food offered on the menu had to be on strategy.

    • Press_nyt_520x272
    • Second_column_thumb_press_vidacoco-03
    • Second_column_thumb_press_vidacoco-04
    • Second_column_thumb_press_vidacoco_r3-05
    Expand Press vita coco

    New York Times Reviews Mistress’s Vita Coco launch.