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vita coco
Design elements for Vita Coco launch. Coco Head gave the brand a voice and a personality that lived up to Mistress’s brand line of ‘Nuts For Life’. In a market where the competition was earnest, conservative and niche, Coco Head took coconut water to the masses and educated consumers along the way. The result was endorsements by Madonna, Matthew McConaughey and Demi Moore and a majority share of the coconut water market that continues to this day.